Course Overview
Course Description
Course Objectives
Teaching Methods
Course content
Grading & Timespread



In recent years, we have seen an explosion of innovation business models blazing new trails in emerging market; achieving commercial success while transforming the lives of low-income populations. What your company knows about a particular industry in its local market, however, does not guarantee future success in developing economies-all sectors impact one another. To complete successfully, small and large companies, local and global, must document and test their assumptions, experiment to learn what works in different culture, and adapt their operating model accordingly.

Focused on innovation, adaptation, and execution, this course is designed to help Company Directors, Entrepreneurs and Managers within a company who promote innovative product development and drive growth; create social value as new markets rapidly emerge.

The programme fee covers tuition, books, case materials, accommodations, and three meals daily. The accommodation will be provided in a four star hotel in the city metropolis


Using cases of both early-stages, entrepreneur-led ventures and later-stage, public or large-cap firms, and this course will examine best practices for scaling new enterprises in emerging markets. It will do so, primarily, through the lens of a potential investor. It will also explore what is required to spark, nurture and scale the entire sectors that serve rapidly growing, often low-income markets. What does it mean to work in markets with limited infrastructure? What common mistakes are made - whether in business model design, in supply chains, or in dealing with government - and how can we avoid them? Which are the best business models to serve markets that corporations have traditionally ignored, and in which government has failed to deliver?

The business model encompasses our product or service, our customers, and the economic engine that will enable us to meet our profitability and growth objectives. Business model analysis is important for both startups and new businesses, which need to discover a successful business model, and for established businesses, which often need to defend or evolve their business models.

This course develops a structured way to think about business models and uses exercises and examples to train you in the science of business model analysis and to help you practice the art of business model construction.


This course is designed to introduce the concept as well as engage students and the tutor in a joint learning experience of this emerging field. Through the course, students will:

  • Understand reasons new and different business approaches are necessary in emerging markets.
  • Build a business model for your own innovation.
  • Analyze the business models of competitors and incumbents.
  • Understand the economics underlying common business models.
  • Understand the "flywheel" that propels a business model to success.
  • Present your business model in a coherent and logical fashion.

Who is the programme for?

  • Business Managers and Senior Managers
  • Public Managers and Senior Managers
  • Non Profit Executives
  • Social Entrepreneurs
  • Administrators
  • Programmme Directors
  • Company Directors
  • Consultants in public and private sectors.
  • Researchers/research institutions.
  • Invariably, this course is open to everybody

Programme Focus

  • The need for business model in emerging market
  • Guidelines for business models in emerging market
  • Business models element
  • To place business model innovation at the center of the value creation.

Key Benefits

  • Enables students create social value as new markets rapidly emerge.
  • We take a holistic view of current and future developments and can demonstrate where new markets are emerging.
  • Students learn sound market analysis to identify potentials.
  • Combining the expertise of various technological and management competencies creates fruitful synergies.
  • Our structured approach facilitates cooperation, creates investment security and supports mutual trust.
  • Developments can be initiated and accelerated by working together.
  • Product and service launches are well coordinated, and enter the market more quickly.


This course is accredited and to be awarded credit, you must complete written contributions satisfactorily. Successful students will receive credit, awarded by the Board of Studies of Social Enterprise Academy and International Affiliates. The award will take the form of Advanced Certificate. Exceptional students will be recognised.

Assessment Methods

Assessment for this course is based on class participation and assignments.

IT Requirements

It is expected that participants should be familiar with using a computer for purposes such as sending emails, searching the Internet, searching for course materials online, submission of assignments, making of enquiries on the programme, and getting further information about the Academy.

Recommended Reading

To participate in the course you will need to have regular access to the Internet and you will need to read the following textbooks:

Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business) by Laura Michelini. (August 7, 2012).

  • Business Model Generation: The Blueprint Every Entrepreneur in Every Industry Needs Today to Achieve Maximum Profits 2ndEdition by Adam K. Masterson. (April, 2014).

Teaching Methods

The teaching methods for this course include:

  • Individual or group activity on a topic area of interest to the students on business models in emerging markets.
  • Daily discussion and reflection questions on readings.
  • Short activities to support readings.
  • Daily journals for students to engage in discussions among their peers.

Teaching Outcomes

By the end of this course students will be expected to:

  • Explain the importance of business models and business model innovation to value creation in 21st Century businesses
  • Describe how business models emerge
  • Analyze and evaluate currently used business models
  • Modify existing business models as a method of differentiating the business
  • Develop new business models as a method of create competitive advantage
  • Test certain aspects of the business model before widespread roll out

Residential Details

This programme is not a residential programme, that is, the students are expected to come from their various homes.


Every Social Enterprise Academy programme is developed and taught by SEA faculty who are widely recognised as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, SEA faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is a teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior social and business leaders.


Please submit your application at least two weeks before the programme start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organisational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Social Enterprise Academy (SEA) expects the full commitment of the participants and their organisations because our programmes enhance the leadership capacity of the participants as well as their organisations. While participants are attending a programme, sponsoring organisations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

EXE 707 New Business Models in Emerging Markets (3 UNITS)

The course will include, among others, the following topics:

  • The concept of business models and its elements
  • History of business models
  • Business model innovation for the 21st century market
  • Sustainable enterprise business models in emerging markets
  • Social enterprise as an emerging market in the 21st century
  • New business models in strategic management
  • The economics of business models and emerging markets economies
  • Emerging business models and creation of social values in contemporary market
  • Innovative product development in social enterprising
  • Market analysis and investment security
  • Emerging market opportunities and managing in emerging markets
  • Internet business models and strategies
  • Strategies for success in emerging markets- a global mindset

 Course Exercise:

  1. Case studies and role play will be used to present business competitors. Students would be required to analyse and evaluate the business models being used by both and modify the models for differentiation. They may have to develop new business models as a method of creating competitive advantage.

 Students’ Coursework

  1. Students will be assigned to groups and required to identify various emerging markets globally, discuss the respective present business models adopted and the need for new business models.
  2. Individual student will be required to develop a product adequate for a social enterprise, build a business model for own business innovation and propose a market analysis for the product. This will be presented for class discussion.


Class participation- 30%

Group work & presentation- 30%

Individual presentation- 20%

Individual Assignment report- 20%

A student will be awarded the Executive Certificate with a minimum grade of 50%

 Time Spread

Total Hours: 7hrs x 7days = 49hrs

Lectures/Class discussions: 42hrs

Class Exercises (case analysis, simulations, role play, etc): 2hrs

Group meetings for team projects: 2hrs

Individual/Group Presentations: 3hrs

Individual reading and assignments: off hours